Earn Your Pint started with one un-named feeling: that moment you hope there's one more gear left going uphill, reach for it, and realise you're already in the easiest one. There's no word for that. There's no word for half of what the outdoors does to you.
So we make the words. A growing dictionary of the feelings between the car park and the summit, geared out, cresting, the Pint Mile, named, defined, and put somewhere you'll see them.
And the truest place for a word is the thing you've earned: the pint glass you raise at the bottom of the hill. That's the whole name. You went out, you did the hard miles, you suffered the good kind of suffering, and you earned your pint. The glasses, the tees, the route prints all come back to that one idea.
It's for cyclists who've been fully granny'd, walkers who've stolen a dawn, runners type-twoing it through the rain. If you've ever come back from something epic and struggled to explain the feeling, we're building the dictionary for you. And when you find a feeling we've missed, you can add it yourself.